AUSTRALIANS are predicted to spend less than half on dad this Father's Day as they did on mum for Mother's Day.IBISWorld research predicts the average Australian will spend $28.26 on their father this Sunday, compared with the $60 they spent on their mothers in May.IBISWorld analyst Craig Shulman said mothers and fathers are looking to gain different things out of their respective days.
IBISWorld predicts total Father's Day spending will be relatively flat, rising 1.9 per cent from 2011 to hit $659.9 million.The bulk of spending ($165 million) will go to cafes and restaurants, up 5.1 per cent from last year.IBISWorld general manager Karen Dobie said: "When it comes to Father's Day, a quaint cafe, a family friendly restaurant or even pub grub is considered adequate, while dads – and children – often want to treat Mum to something more luxurious."
Victoria Beckham gifts Jessica Ennis one of her dresses!IBISWorld predicts Australians will spend $87.1 million on electronics, up 2.4 per cent from last year, and $69.3 million on gift cards, which is the fastest growing category up 7.6 per cent."Gift cards are always an easy option in terms of purchasing a gift, it essentially takes the idea about what gift you should get out of the hands of the purchaser." Mr Shulman said.
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