Giving of Corporate Thank You Gifts and Client Retention Efforts Increase Nationwide

In a year when many businesses struggled, Zen Rabbit provided concierge-type services, corporate gift packages, thank you gifts and its world-famous Gratitude Cookies for more business professionals than ever, closing 2011 with its highest revenues ever. Then revenue in January and February of 2012 was up 155% and 25% respectively over last year.Gratitude pays! That's the word from savvy business people who are boosting client loyalty and, consequently, profits through appreciation marketing. From financial advisers to medical professionals, from business coaches to internet marketing companies, saying thank you to clients and customers increases business.

“Smart business people strategically incorporate year-round gratitude and appreciation into their marketing plans because they know it can double or triple client retention,” says Zen Rabbit founder and chief executive Lori Saitz. “If you can keep more of the customers you have and keep them longer, that translates to a significant increase on the bottom line. Zen Rabbit celebrated a banner year in 2011 and growth continues because we make it easy for our clients make more money from the clients they already have.”

This economic climate emphasizes differences in business practices, providing opportunity for professionals to return to long-lost personal touches, such as the good manners of saying thank you for a customer's trust and business, as a way to differentiate themselves from their competition. Systematizing client appreciation and incorporating it into marketing strategy makes it very easy to do consistently and keeps gratitude from becoming a back burner issue.