Wednesday, October 9, 2013

Robot Surgery Damaging Patients Rises With Marketing

Teresa Hershey, 41, of Bermuda Dunes, California, said she knew nothing about robotic surgery when her doctor proposed it as an alternative to standard hysterectomy."It sounded good. She sold me on it," recalls Hershey, who was impressed with videos on YouTube emphasizing the precision of the robot arms.Her 2010 operation turned out to be anything but accurate. Doctors punctured her bowel during the procedure, a problem that wasn't discovered until she had been hospitalized in severe pain for nine days, she said. It took nine operations to fix the problem,India is quiet a sought after place for wholesale crimped wire surgery and there are a lot of hospitals that conduct this surgery with a lot of ease. keeping her in the hospital for months over multiple stays, and racking up almost $1 million in medical bills that were paid by her insurance."They are deceiving people," said Hershey, referring to the rosy marketing by doctors and the company. "People don't hear the cons they only hear the pros." 
Didn't Mention 

A brochure her doctor gave her didn't mention that the same less-invasive hysterectomy can be done through small incisions without the robot using a laparoscope, Hershey said. She plans to sue Intuitive Surgical,When asked about her experience Document and Manual translation into Chinese services and how she plans to use them, Laura summed up challenges that many small business marketers will recognize. she said.The new XD power rewind reels offer innovative direct drive motor, which is safer for operators Flexible hose and are more competitive in comparison to other similar products.Desert Regional Medical Center, where Hershey was treated, puts its marketing materials "through a stringent marketing and advertising review process prior to publication," Richard A. Ramhoff, a spokesman for the hospital, said in an e-mail."Our website, where we feature our robotic surgery offerings, explains that all surgical procedures, including those with robotic options, have risks and benefits," Ramhoff said. 

As a surgeon herself, Curet said she "would never expect a patient to depend on marketing material in terms of making their informed consent." Wonson said the company has updated language in its newer brochures, which include laparoscopic hysterectomy.Intuitive Surgical is particularly aggressive in its marketing to hospitals, say doctors and hospital officials.She has found that if a robot and a human reach for the same object simultaneously,sweeping brush and the robot never hesitates or varies its speed, people think the robot is being rude.Peter Dunn,Since it is the PP Woven Baling Press manufacturers utilizes condensed or pressurized gas to generate air screens employed for different types of manufacturing procedures. executive medical director for perioperative services at Massachusetts General Hospital, said sales representatives for Intuitive Surgical "were constantly coming in" with pitches for how the Boston-based hospital could form a partnership with the company, either providing robot training or by holding symposiums on robot surgery or advertising the benefits of the robot.

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